SoCal Luxury Summit 2025: Elevating the Future of High-End Real Estate
The Locale Group was honored to join more than 250 of Compass’s top luxury leaders at the 2025 Southern California Luxury Summit, held November 17–19 at the iconic Ritz-Carlton Bacara in Santa Barbara. This annual gathering brings together visionary agents, innovators, and industry executives for three days dedicated to connection, strategic collaboration, and advancing the client experience at the highest level.
Throughout the summit, we listened to remarkable speakers who delivered meaningful, data-driven insights on today’s luxury buyer, emerging lifestyle trends, and the evolving expectations shaping the ultra-high-end market. These perspectives directly inform how we curate, stage, design, and market the properties entrusted to us in Santa Barbara and Montecito.
The event featured standout programming, including:
- Power Women in Real Estate, with Tracy Tutor and Tessa Hilton
- Building & Owning Your Brand, led by Compass Luxury leadership
- Defining Luxury: Beyond the Brand, featuring Compass Montecito’s own Luke Ebbin
- Luxury Market Forecast, presented by Compass Chief Economist Mike Simonsen
- A compelling keynote from Nitin Motwani of Merrimac Ventures spotlighting ultra-luxury development and the Four Seasons Resort & Residences Telluride, Colorado’s first five-star project in 15 years
- Market insights from Pacific Palisades and Altadena
- A closing conversation with industry legend Sally Forster Jones, reflecting on her $11B career and more than 6,000 homes sold
In addition to the panels, curated networking events, broker open-house tours, and local experiences enriched the summit, offering invaluable opportunities to strengthen relationships and exchange innovative ideas.
For The Locale Group, gatherings like this reinforce our ongoing commitment to excellence: expanding our global network, refining our market knowledge, and elevating every aspect of the client journey with proactive communication, thoughtful guidance, and unparalleled service.
Looking Ahead
This year’s SoCal Luxury Summit was energizing, inspiring, and a powerful reminder of the passion that drives our industry. We’re grateful for the chance to connect with so many talented colleagues—and we’re excited to bring fresh insight and elevated strategy back to our clients here on the Central Coast.
