WHERE TECH, SURF, AND GOLF CALL “THE GOOD LAND” HOME
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January 2022 Data
A beachy, laid-back small-town scene.
It’s an open secret that Santa Barbara residents regularly day-trip out to Goleta to enjoy the area’s less-crowded beaches, numerous bike trails, and diversity of shopping options. Old Town Goleta boasts the area’s best vintage and thrift stores and specialty Asian markets, and larger retailers like Costco, Home Depot, and Bed, Bath & Beyond anchor the city’s major shopping centers. Conversely, Goleta residents have a bigger city at their fingertips: a 15-minute drive delivers you to the restaurants, watering holes, boutiques, and all-day-long action of State Street in downtown Santa Barbara.
Families, UCSB professors, entrepreneurs, and young professionals, many who work in the area’s burgeoning technology corridor. Goleta’s been called the city of “laid-back brainiacs.” Excellent schools, plenty of new housing options, and a happening business and technology scene—bolstered by both start-ups and well-established tech companies with major area facilities like Raytheon, Citrix, Flir Systems, and others—have attracted a sea of young professionals and their families to the area. Plenty of long-term residents and retirees also call Goleta home, alongside UCSB staff and a thriving student population.
What to Expect
Suburban living paired with a budding scene of hip new spots to eat, drink, play, and stay. It’s a good life in the Good Land. Yes, all the familiar markers of clean-scrubbed suburbia are visible in Goleta, but a new dose of hipster cred has recently hit the town. Trendy destinations like the retro Klimpton Goodlands hotel, craft brewers M.Special and Hollister, seasonal food celebrants like the Goodland Kitchen & Market, and the newest location of Santa Barbara-based The French Press are ushering in a new wave of cool to the city. Consider Goleta suburbia sans boredom.
Recreational activities abound, but a few particularly desirable spots will thrill surfers and golfers. Goleta-based swell-seekers hit up the acclaimed waves of the Campus Point surf break, while 9-iron masters choose between the seaside Sandpiper golf course, rated by Golf Digest as one of the top 25 public golf courses in the nation, or the rolling greens of the Glen Annie golf course set amid the foothills of the Santa Ynez mountains. The neighborhood is also ribboned with bike trails, plentiful parks, and hiking trails.
The historic hilltop Knoll subdivision, the 26-acre Tree Farm development, the Hollister Village luxury apartment complex—these are just a few of many housing developments recently greenlit in Goleta. Real estate prices aren’t exactly low (the average home goes for under $1 million, but not by much), but compared to Santa Barbara, Goleta buyers enjoy larger lots and bigger homes for the price. Nicknamed “the Good Land,” this comely coastal plain 10 miles west of Santa Barbara is home to a flourishing tech industry, premier golf and surf hotspots, and the innovative University of California in Santa Barbara—as well as all the pleasant beaches, farm-fresh food, and regional wineries the Gold Coast is known for. Once considered the sleepier, small-town sister to Santa Barbara, the city is fast becoming a destination in its own right due to a crop of new craft breweries, the opening of several stylish hotels and resorts, its popular annual festivals, and a growing awareness of the area’s natural beauty and charms.
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